We have become aware of three incidents where the tag strap ripped at the buckle hole. One happened on one of our own horses after nine months of continual wear, while the other two happened on a customer’s horse after only a few weeks.

While this gives us valuable real-world feedback, we want to share a few tips to help extend the life of your tag:

• Preventing catches: It is quite possible the straps ripped because the horses caught them on something—we all know horses could practically live in padded stalls!
• Leather care: Leather is more likely to break if it dries out. Periodically check the strap and apply leather oil or conditioner if it looks dry or cracked, paying special attention to the buckle holes, which are naturally the weakest points.
• Normal wear and tear: Like blankets or fly leggings, horse gear takes a beating and won’t last a horse’s entire lifetime. However, if you experience a premature break, please send us a photo and we will happily work with you to get a replacement strap. (If this becomes a widespread issue, we will certainly look into a design update.)
• Pasture mates: We also had one tag break where the strap inserts into the pouch, which was almost certainly the result of a pasture mate yanking on it.

A quick care tip: For the best long-term legibility, we recommend filling out the ID forms using a fine-point Sharpie. If your horse wears the tag 24/7, please check it regularly to ensure the strap is secure so your horse stays protected.

We always welcome your feedback—thank you for helping us test our gear in the real world!